| Course Dates | 2027, date to be announced, 9am-5pm |
|---|---|
| Course Fee | S$1,700 |
| Ratings (From 1 to 5, can use .5) | 5 |
| No. of Ratings | 8 |
| No. of Previous Runs | 1 |
| Pre-requisite | Attended R211 or prior experience conducting campaign evaluation |
| Pre-requisite URL | /rysense-academy-r211 |
| Course Format | In-person at RySense Office: 331 North Bridge Road, Odeon 331, #13-01/06, Singapore 188720 |
| Contact Details | [email protected] |
About This Course
Learning the language and enhancing the communication toolkit are laudable achievements, but they do not automatically mean communication efforts will now deliver the desired attitudes, beliefs, and behaviours.
To help you harness the power of data-driven communications, this one-day praxis session has been designed to extract value from class-based lessons through application to a workplace need that you specified. Your head might ache by the end of the day but, if you do your part, we can get you back to your workplace with a well-structured and detailed action plan.
What You'll Learn
In this advanced-level module, you will collaborate with Expert trainers to:
- Tackle a selected problem statement or case study
- Work through the entire research process – have an issue that is focused and clearly framed; have a clearer understanding of antecedents, opportunities, derailers
- Develop a targeted communications action plan – target audience and how to reach them; draft messages (both archetype- and platform-appropriate); data-related needs (questions, data gathering, visualisation); social listening and sentiments analysis
Main Trainer
Dr Gan Su-lin, JP, BBM, PBM
In 2017, she was appointed a Consultant to the Ministry of Health’s newly created Communications and Engagement Group before joining the ministry full-time to expand capabilities in Research & Strategic Messaging and the management of on-line misinformation.
Su-lin has been an Associate of the Healthcare Leadership College of MOH Holdings since 2018 and is the Learning Curator for its C-Suite Leaders for Singapore Healthcare programme. She is recognised for expertise in curating values-based leadership development and community-building programmes, and as a process designer for public consultation and engagement and supports public agencies through her appointment to CSC-MCCY‘s Partnership and Engagement Expert Panel.
Su-lin has been lauded for teaching excellence with NTU’s Teacher of the Year award, leadership excellence with Republic Polytechnic’s SMILE award (twice!), and for public service with National Day Honours and Community Long Service awards. She is a Justice of the Peace and serves on the Board of Visiting Justices and Board of Inspections.
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Nicely illustrated with a case study. Practical :)
- Manager, Ministry of Defence
I liked how the course helps me structure my thinking to identify comms opportunity and threats, framing the problem clearly and building a comms plan around it. Very practical to develop actionable comms strategy. Well structured, practical that sharpened my problem-framing skills.
- Manager, Ministry of Defence
Useful discussions and case studies. Good learning experience and knowledge sharing.
- Senior Manager, Ministry of Social & Family Development
I think the course has been very enlightening and I’ve learnt more about how to apply the things learnt about DDC (i.e. I got to put theory into practice). There were many insights about communications and how to use data to inform communications or campaigns, how to think about and execute communications better.
- Assistant Manager, Ministry of Digital Development & Information
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