About This Course

Data-driven insight is now the backbone of effective social research in the public service. To craft policies and programmes that resonate with diverse groups of Singaporeans, public officers must be able to harness data to shape and sharpen their communication strategies.

Since 2017, RySense has supported government agencies in their communication studies, particularly in campaign testing and evaluation. We have also trained hundreds of communications officers through our data-driven communications workshops.

Building on that experience, RySense Academy now offers a 2-day training workshop: Practitioner’s Guide to Data-Driven Communications. Led by Expert trainers with years of working with public sector agencies, this workshop dives into the practical tips and strategies that public officers need to design, execute, and evaluate data-informed communication campaigns.

What You'll Learn

At the end of this module, you will:

1. Understand how data-driven communications can be applied in your work
2. Learn appropriate research methodologies and design for data collection and analysis
3. Engage in practical sessions to interpret and translate data into insights to inform policy, communications and engagement
4. Gain awareness of ways to measure effectiveness of communications initiatives

Trainers

Dr Neo Loo Seng, Associate Director (RySense Academy)

Dr Neo Loo Seng

Associate Director
Rysense Academy

Dr Neo is an experienced researcher who has conducted research in both public and academic domains for the past 19 years. Currently, he drives research excellence and development in his role in RySense. Prior to this, he was heading up the Process Audit and Business Partnership departments at RySense. Prior to joining RySense, Dr Neo was a Principal Research Analyst at the Ministry of Home Affairs (MHA). For his work, he was awarded several research awards, and has presented at many international conferences and published many peer-reviewed journals and books.

Nursyahida Ahmad, Expert (Research)

Nursyahida Ahmad

Expert (Research)

Nursyahida brings ten years of expertise in academic and market research. At the Asia Competitiveness Institute (ACI), Lee Kuan Yew School of Public Policy, she worked on competitiveness rankings, simulation studies of provinces, and productivity tracking for small and medium enterprises. Currently at RySense, Nursyahida works on research in communications, ground sensing, and perception studies. She also pursues data-driven analysis, with particular interest in research on demographic disruption.

Lee Jia Wen, Associate Expert (Research)

Lee Jia Wen

Associate Expert (Research)

Jia Wen is a quantitative researcher with approximately six years of experience in both academic and market research. As a research specialist at RySense, she explores a diverse array of social issues, with a particular focus on climate change. Jia Wen is skilled in managing end-to-end research workflows for Rysense’s quantitative tracker studies – overseeing project management, data processing, and data analysis. She has successfully led large-scale survey initiatives, ranging from door-to-door interviews to online polling.

Hendrickson Cheong, Qualitative Expert

Hendrickson Cheong

Expert
Qualitative Research

Hendrickson is the resident qualitative tech expert within the qualitative team, with over 8 years of market research experience in moderation coupled together with dial testing and eye tracking. Having previously worked in a bespoke research agency, he has worked on customised qualitative projects that have helped launch new products and advertising campaigns using U&A, ad/concept testing, and taste tests. He also has experience in conducting studies in a wide range of industries from banking, insurance, FMCG to F&B.

Good coverage provided the essentials to those who are new or don’t often conduct or commission research. Trainers were highly knowledgeable and approachable, who delivered an informative course.

- Assistant Director, Ministry of Social and Family Development

Informative, well-run, with relevant and engaging examples.

- Assistant Director, Ministry of Defence

Useful and memorable. Comprehensive and well-delivered foundational course on research and survey design.

- Assistant Director, Ministry of Defence

Good foundational course on research methods for comms.

- Assistant Director, Ministry of Social and Family Development

Useful and practical course for comms and engagement officers! Good flow and great contents, with qualified presenters and teachers. We’ve benefitted from the sharing!

- Assistant Director, Ministry of Health

Comprehensive, practical, insightful. Trainers were knowledgeable and engaging. Good mix of teaching and group activity. Great snacks and refreshments 🙂 Thank you!

- Senior Manager, Ministry of Social and Family Development

Packed with takeaways! Very informative and useful for my work. Grateful for the industry insights e.g. auditing, selection of vendors, market rates, etc. Thanks too for keeping us well-fed and energised.

- Senior Manager, National Council of Social Service

I found the course useful. Trainers gave useful guidance on visualisation and templates on research briefs, which could be used in our future work. Very engaging and thoughtfully prepared, recommended for officers to attend.

- Researcher, Ministry of National Development

Learned about how to present data, when to do a quantitative vs qualitative study. Useful especially for me, as I am doing a campaign now.

- Senior Comms Manager, Building and Construction Authority

The course was all-rounded and enabled one to be equipped with basic knowledge to start a study and devise a comm plan.

- Head of Planning, Singapore Cancer Society

It’s useful to understand how data is collected and how to make sense of the data. The course provided the necessary key points to data driven comms with interesting hands-on activities. Activities were also stimulating enough to engage participants for learning.

- Researcher, Ministry of National Development

It was a practical course for non-comms public officers. The two-day duration is just about right with a good balance of theory and practical / hands-on application, putting what we have learnt into use. Good job! This should be run more frequently to benefit more officers in P&E roles. This is beyond comms!

- Deputy Director, People’s Association

Insightful and comprehensive training. Enjoyed the case studies and interactive activities that allowed us to apply the things we learn.

Insightful and comprehensive training. Enjoyed the case studies and interactive activities that allowed us to apply the things we learn.

Enjoyed the interactive sessions which helped us better understand what data driven communications is about. The case studies were relevant and insightful.

- Assistant Director, Ministry of National Development

Great work guys!