About This Course

As face‑to‑face interviews become more widely used to capture perspectives from across diverse backgrounds, public officers need a strong foundation in interviewing approaches, practical techniques, and ethical considerations to conduct meaningful and reliable data‑collection.

This course aims to equip participants with the basics of how to effectively conduct short, face‑to‑face interviews with people from all walks of life. Through hands-on activities and guided practice, participants will develop the confidence to conduct high‑quality interviews and collect rich data for qualitative analysis.

What You'll Learn

At the end of this module, you will:

1. UNDERSTAND the differences between structured, semi‑structured and unstructured interviewing methods
2. DESIGN appropriate research protocols tailored to specific social research contexts
3. APPLY techniques, respondent‑management skills and best practices, during interviews
4. RECOGNISE ethical principles and practical considerations to protect respondents’ rights and confidentiality
5. CONDUCT productive short, face‑to‑face interviews that gather rich and reliable data for qualitative analysis

Trainers

Nadia Olisa, Associate Director

Nadia Olisa

Associate Director
Qualitative Research and Business Partnership

Nadia leads the qualitative practice in RySense with more than 500 hours of focus group moderation experience that spans from working with children to C-suite. Prior to RySense, she worked in a boutique market research agency, specialising mainly in qualitative research for public policy and communications. Having experience in a myriad of qualitative research technologies such as dial testing and behavioural research technologies like eye-tracking, Nadia is our resident maestro in uncovering the ‘whys’ and ‘hows’ of user behaviour and perception.

Hendrickson Cheong, Qualitative Expert

Hendrickson Cheong

Expert
Qualitative Research

Hendrickson is the resident qualitative tech expert within the qualitative team, with over 8 years of market research experience in moderation coupled together with dial testing and eye tracking. Having previously worked in a bespoke research agency, he has worked on customised qualitative projects that have helped launch new products and advertising campaigns using U&A, ad/concept testing, and taste tests. He also has experience in conducting studies in a wide range of industries from banking, insurance, FMCG to F&B.